Umbra Group builds editorial outlets, fan communities, and platforms for people who take music seriously. An independent music media company with reach across continents, languages, and formats.
Think of Umbra Group as the independent music equivalent of a Condé Nast — an umbrella brand with multiple distinct properties serving different parts of the same cultural world.
Each property has its own identity, audience, and format. What they share: an uncompromising editorial standard, a fan-first perspective, and the belief that independent music deserves serious media.
Editorial. Long-form music journalism in Spanish that treats indie and alternative music as seriously as it deserves. Reviews, news, retrospectives.
Community. Fan-driven spaces where the audience is the protagonist — not a passive consumer, but an active participant in the culture.
Platform. Infrastructure for fan communities to exist on their own terms, without depending on fragmented social networks.
Connection. Music as the medium for finding people, not just songs. Discovery that's human first.
Running since 2012, Indietheka is an independent editorial outlet covering indie and alternative music in Spanish — reviews, news, and weekly playlists. The longest-running property in the group.
An English-language Instagram fan community with 281K followers. Curated content, deep archival knowledge, and a space for Radiohead's global audience — independent of any label or management.
Fans build communities around artists — called Orbits — without needing permission. A digital home for music fan communities, built as an alternative to fragmented Discord servers and Reddit threads. You don't need permission.
An automated press & promotion bureau for independent artists. Transit generates the press kit, media pitches, playlist outreach, and social content — fully bilingual — in under an hour.
A music discovery app that connects people based on their listening history. Match with people who share your taste, build a relationship, discover music through them. Human-first music discovery.
"Umbra Group is an independent music media company. We build editorial outlets, communities, and platforms for people who take music seriously — in whatever language, on whatever platform, at whatever scale."
Indietheka has been the definitive Spanish-language indie music outlet since June 2012.
The largest independent Radiohead fan community online, on Instagram.
Orbit hosts fan communities for Radiohead, Billie Eilish, Arcade Fire, and more.
Sonder is in development. Music is the medium. Connection is the point.
Transit automates press & promotion for independent artists — bilingual, from intake to live dashboard, in under an hour.
For press coverage, partnership opportunities, advertising across our properties, or general inquiries about the group and its work, reach out directly.
abrahamjsaca@gmail.com